Global Analytics Professional Services practice. Prior, she led custom Text Analytics and Social Media Insights practices for Nielsen and the Harris Poll. Pioneering advancements in sentiment, emotion, and unstructured data analysis since 2008, Ali bridges the gap between client and supplier sides with experience across hundreds of companies and numerous industries.

Applying NLP, NLU, ML and NLG, Ali designs hybrid methodologies blending diverse market and human experience data to drive actionable, accurate, and stakeholder-specific insights. With a focus on future-proofing, she emphasizes the critical integration of unstructured data into structured analyses for maximizing omni-channel market and customer understanding.