The Text Analytics Forum invites all who deal with text to take a deep dive into this powerful set of techniques. The Forum has something for all: whether you are new to the field and want to understand how it can add new capabilities or you are an experienced text analyst and want to see what the latest techniques and tools can add to your repertoire. At the Text Analytics Forum, you’ll be able to share ideas and network with peers and get practical advice and thought leadership from experts in the field. You’ll learn everything; how to get started, how to make the business case for text analytics, the latest developments and best practices in the field, and use cases showcasing the cutting edge of myriad applications. Check out the full program below.
View the Text Analytics Forum 2018 Final Program PDF
Wednesday, November 7: 8:45 a.m. - 9:30 a.m.
While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society’s greatest successes, but even more of its failures. We have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic. Pontefract proposes a return to balance between the three components of productive thought: dreaming, deciding, and doing; combining creative, critical, and applied thinking. “Open Thinking” is a cyclical process in which creativity is encouraged, critiquing leads to better decisions, and thoughtful action delivers positive, sustainable results. Get tips & techniques to use in your organization!
Dan Pontefract, Founder & CEO, Pontefract Group and Author, Work-Life Bloom, Flat Army & others
Wednesday, November 7: 9:30 a.m. - 9:45 a.m.
Hayes surfaces ideas on how the world’s biggest and most innovative companies transform customer and employee experiences. Learn how the best and brightest organizations take a human-first approach to finally meet the transformational promise of Big Data by delivering moments of clarity to employees and customers alike through engaging digital experiences.
Will Hayes, CEO, Lucidworks
Wednesday, November 7: 9:45 a.m. - 10:00 a.m.
Becoming information-driven enables key stakeholders within an organization to leverage all available enterprise data and content to gain the best possible understanding of the meaning and insights it carries. Connecting enterprise data along topical lines across all available sources provides people with the collective knowledge and expertise of the organization in context. This is especially valuable for data-intensive companies that are geographically dispersed with lots of content in multiple data repositories. By connecting people with relevant knowledge and expertise, the overall performance of the organization increases. Parker discusses the challenges preventing data-intensive organizations from becoming “information-driven” how insight engines help organizations solve these challenges and multiply the business benefits, and the current state and the future possibilities of insight engines.
Scott Parker, Director of Product Marketing, Sinequa
Wednesday, November 7: 10:45 a.m. - 11:30 a.m.
With the recently published book, Deep Text: Using Text Analytics to Overcome Information Overload, Get Real Value from Social Media, and Add Big(ger) Text to Big Data as a guide, author Tom Reamy provides an extensive overview of the whole field of text analytics: What is text analytics, how to get started, developing best practices, latest applications, and building an enterprise text analytics platform. The talk ends with a look at current and future trends that promise to dramatically enhance our ability to utilize text with new techniques and applications.
Tom Reamy, Chief Knowledge Architect & Founder, KAPS Group and Author, Deep Text
Wednesday, November 7: 11:45 a.m. - 12:30 p.m.
How do you decide whether cognitive computing is right—even necessary—for your organization? When new and complex technologies like AI and cognitive computing burst on the scene, it’s easy to rush to adopt them. The result is often confusion and technology abandonment when the new applications don’t meet expectations. Hoping to forestall this shelfware phenomenon, in 2016 the Cognitive Computing Consortium started to develop guidelines for understanding how to use cognitive applications. Our goal was to come up with a set of usage profiles that developers could match to their planned use of cognitive technologies. This presentation describes the Consortium framework for understanding cognitive applications and gives examples of successful uses for a variety of purposes such as customer relations, healthcare, and robotics. A panel of experienced experts then describes how they are using cognitive applications and fields questions on that topic from the audience.
Susan E. Feldman, President, Synthexis and Cognitive Computing Consortium
Hadley Reynolds, Co-founder, Cognitive Computing Consortium
Wednesday, November 7: 1:30 p.m. - 2:15 p.m.
This talk is about how we’ve found ways to clean up the mess by increasing precision and recall with a hybrid rules-based/Bayesian approach while also making a new data source meaningful and usable across the organization. We were able to dramatically increase the quality of extracted attributes by transforming raw data into a managed taxonomy. By integrating the work of engineering and taxonomy, we can ensure that changes to the taxonomy are painlessly integrated into databases and that engineering work increases the effectiveness of taxonomists. Attendees walk away with an idea of what collaboration between developers and taxonomists looks like from the taxonomist’s perspective at one company with a strong engineering culture, along with some practical tips on how to turn low-quality or unstructured data into high-quality semantic data.
Andrew Childress, Senior Taxonomy Analyst, Indeed
Shannon Hildenbrand, International Taxonomy Lead, Indeed
DTIC acquires approximately 25,000 new research documents each year, and this number is expected to at least double in the next few years. A key challenge for DTIC is to make this data useful to end users. In response, DTIC has invested in an enterprise metadata strategy to provide efficient and consistent information extraction methods across collections and develop downstream applications that will leverage this metadata to automate much of the manual effort it takes analysts to enrich the content and researchers to search through it to find answers. One of these applications is the Metatagger, a text analytics tool which is applied to content and then provides automatic tagging and subject categorization. The source of the terminology for the tagging is the DTIC Thesaurus, and through the use of topic files works to extract terms and categories.
Monica Butteriss, Analysis Division Chief, Defense Technical Information Center (DTIC)
Scott Steele, Ontologist, Defense Technical Information Center (DTIC)
Wednesday, November 7: 2:30 p.m. - 3:15 p.m.
Keyword research allows companies to learn the voice of their customers and tune their marketing messages for them. One of the challenges in keyword research is to find collections of keywords that are topically relevant and in demand and therefore likely to draw search traffic and customer engagement. Data sources such as search logs and search engine result pages provide valuable sources of keywords, as well as insight into audience-specific language. Additionally, cognitive technologies such as natural language processing and machine learning provide capabilities for mining those sources at scale. With a few tools and some minimal coding, an analyst can generate clusters of best-bet keywords that are not only syntactically similar but semantically related. This how-to talk presents some practical techniques for automated analysis of keyword source data using off-the-shelf APIs.
Dan Segal, Information Architect, IBM
Uncovering insights and deep connections across your unstructured data using AI is challenging. You need to design for scalability and apt level of sophistication at various stages in the data ingestion pipeline as well as post ingestion interactions with the corpora. In this session, we discuss the top 10 things, including techniques, you would need to account for when designing AI-enabled discovery and exploration systems that can augment knowledge workers to make good decisions. These include but are not limited to document cleansing and conversion, machine-learned entity extraction and resolution, knowledge graph construction, natural language queries, passage retrieval, relevancy training, relationship graphs, and anomaly detection.
Swami Chandrasekaran, Executive CTO Architect, Watson, IBM
Wednesday, November 7: 1:30 p.m. - 2:15 p.m.
Performing and synthesizing text analysis is not an easy task. It requires different level of disciplines. In this session, Chung and Duddempudi share lessons learned and journey on how to develop the capability for the team, centered around these areas: disciplines required to perform text analysis; generating the right level of insights to answer business questions; integrating into business operations; and determining criteria to select the right tools.
Alice Chung, Senior Analytics Manager, Medical Insights Lead, Genentech and PMP, Certified Innovation Manager (GIMI)
Deepthi Duddempudi, Data Scientist, Incedo
There are lots of tools available that provide the building blocks for automated tagging applications including NLP, entity extraction, summarization, and sentiment analysis. Many tools and search engines also include a content categorizer. What they usually do is categorize to ITPC news or Wikipedia categories. But what if you want to categorize to some other scheme or a set of custom subjects relevant to you or your organization’s areas of interest? Boolean queries are a useful way to scope custom categories. It also happens to be the most transparent method for specifying the rules for content categorizers to automate the tagging process to predefined categories or taxonomies. This session provides a quick review of the Boolean query syntax, and then presents a step-by-step process for building a Boolean query categorizer.
Joseph Busch, Principal, Taxonomy Strategies
Wednesday, November 7: 2:30 p.m. - 3:15 p.m.
Enterprises have finally mastered the art and science of gathering enough data, but some struggle to make it meaningful – particularly when dealing with unstructured text. Cutting-edge machine learning initiatives will help, but success depends on consistently organized and labeled data. For enterprises with data from multiple sources in multiple types, a general taxonomy is an important pre-processor to normalize, clean, and tag the data. Explore how users across the enterprise can, in real-time, leverage unstructured text data sets for a wide range of business applications.
Stephen Scarr, CEO and Co-Founder, eContext
Incredible technical capabilities and a myriad of implementation strategies are the real excitement … for us. How do you get the movers and shakers excited too? Begin by translating the possible—and something that sounds like magic—into something relatable. Berndt and Kent start the discussion on the many ways organizations are benefiting from text analytics and illustrate the value of taxonomies, ontologies, and semantics in a text analytics infrastructure—all with an eye toward helping you navigate the financial and organizational barriers to a successful text analytics project.
Sarah Ann Berndt, KM & Social Learning Program Manager, Knowledge Management & Social Learning, TechnipFMC
Evelyn L. Kent, Principal, Bacon Tree Consulting
In this talk, Garcia and Raya share how Grupo Imagen applies analytical solutions in text mining and calculates the ROI within Grupo Imagen. Data mining, machine learning and artificial intelligence were the topics that we begin to explore to answer the questions in order to obtain new KPIs, dashboards, and BI systems. Although the solution is fully conceptualized, the great challenge is to carry it out with limited (monetary and RH) resources. Now, the fundamental challenge for implementation is to satisfy the very basic business equation: Profit = Sale - Cost (Research and Development). Now, that all research has been done, the challenge Grupo Imagen faces to continue is the cost. When your CPM is $5, can you afford Watson (IBM)? Or should we start from scratch to generate a customized low-cost solution?
Daniel Villegas Raya, Audience Development Manager, Grupo Imagen
Thursday, November 8: 8:45 a.m. - 9:30 a.m.
Organizations can use game design techniques to fully engage customers, partners, and employees. When well implemented, gamification can transform a work culture by cultivating deep emotional connections, high levels of active participation, and long-term relationships that drive knowledge sharing, learning and business value. Enterprises can utilize strategy games, simulation games, and role-playing games as means to teach, drive operational efficiencies, and innovate. Find out how organizations have embraced social collaboration using playful design to reap tremendous value, grab tips and tools to build a learning culture, and learn how to engage your community!
Phaedra Boinodiris, Principal Consultant Trustworthy AI, IBM
Thursday, November 8: 9:30 a.m. - 9:45 a.m.
Semantic enhanced artificial intelligence is based on the fusion of semantic technologies and machine learning. Our leader in the field discusses six core aspects of semantic-enhanced AI and why semantics should be a fundamental element of any AI strategy. He looks into concrete examples and shares how to increase precision of machine learning tasks by semantic enrichment. Semantic AI is the next-generation artificial intelligence. Understand how machine learning (ML) can help to extend knowledge graphs, and in return, how knowledge graphs can help to improve ML algorithms. This integrated approach ultimately leads to systems that work like self-optimizing machines after an initial setup phase, while being transparent to the underlying knowledge models.
Andreas Blumauer, Founder & CEO, Semantic Web Company Inc.
Thursday, November 8: 9:45 a.m. - 10:00 a.m.
Answers are the key exchange between customer and provider in support, service, and sales, yet that intersection is wrought with friction when information isn’t readily available, context is unknown, and time is of the essence. AI-driven technologies such as natural language processing, machine learning, and text analytics can help reduce the friction and create more satisfying experiences for both customer and vendor, across any touchpoint, ensuring the most precise answer is delivered every time. Johnson explores how and shares real-world outcomes from Fortune 1000 companies.
Gerard Dwan, Director of Customer Engagement, Attivio
Thursday, November 8: 10:15 a.m. - 11:00 a.m.
Most text analysis methods include the removal of stopwords, which generally overlap with the linguistic category of function words, as part of pre-processing. While this makes sense in the majority of use cases, function words can be extremely powerful. Research within the field of language psychology, largely centered around linguistic inquiry and word count (LIWC), has shown that function words are indicative of a range of cognitive, social, and psychological states. This makes an understanding of function words vital to making appropriate decisions in text analytics. In model design, differences in expected distributions of function words compared with content words have an impact on feature engineering. For instance, methods which use as their input the presence or absence of a word within a text segment will produce no useable signal when applied to function words, while those that are sensitive to deviations from expected frequency within a given language context will be highly successful. When interpreting results, differences in the way that function and content words are processed neurologically must be accounted for. As awareness of the utility of function words rises within the text analytics community, it is increasingly important to cultivate a nuanced understanding of the nature of function words.
Kiki Adams, Head of Science, Receptiviti
Shayna Gardiner, Computational Linguist & Data Scientist, Receptiviti
The basic premise of taxonomy and text analytics work is to impose structure on—or reveal structure in—unstructured content. Despite being called “unstructured,” much workplace information can be described as semi-structured, as there is always some level of organization in even the most basic content formats. For example, in a workplace document you will likely find titles, headers, sentences, and paragraphs, or at least a clear indicator of the beginning and end of a large block of text. Similarly, taxonomies and ontologies are artificial constructs which may reflect the information they describe or be imposed as a form of ordering on semi-structured content. In this session, attendees hear case studies about using the contextual structure of taxonomies and ontologies and the various structural indicators in text to perform taxonomy-based content auto-categorization and information extraction.
Ahren Lehnert, Principal Taxonomist, Nike Inc., USA
Thursday, November 8: 11:15 a.m. - 12:00 p.m.
This presentation serves as an overview of current issues with named entity recognition in text analytics, focusing on work done beyond the categories of people, place, organization, and other elements that are (relatively) easily extracted through current processes. It covers areas of ongoing research, issues, and ideas about their potential benefits to taxonomy and ontology development.
Brian Goss, Taxonomist, EBSCO Information Services
Traditional approaches to concept and relationship extraction focus either on pure statistical techniques or on detecting and extending noun phrases. This talk outlines an alternative approach that identifies multiword concepts and the relationships between them, without requiring any predefined knowledge about the text’s subject. We demonstrate a number of capabilities built using this approach, including ontology learning, intelligent browsing, semantic search, and text categorization.
Jeff Fried, Director, Platform Strategy & Innovation, InterSystems
Dirk Van Hyfte, Senior Advisor, Biomedical Informatics, InterSystems
Thursday, November 8: 10:15 a.m. - 11:00 a.m.
The AI hype is rapidly exploding into C-suites of organizations around the world and with good reason—the promise is compelling. The convergence of AI, robotic process automation (RPA), machine learning, and cognitive platforms allows employees to focus their attention on exception processing and higher-value work while digital labor manages low-value, repetitive tasks. While the debate whether digital labor will add or eliminate jobs is ongoing, what’s important in today’s enterprise is how digital and human labor can be integrated to improve efficiency and drive innovation. Using real-world examples, this session covers how machine processing, when guided by human knowledge, curation, and control, provides assisted intelligence (AI) to organizations that want to streamline processes, reduce operating costs, and improve ROI.
Jeremy Bentley, Head, Strategy, MarkLogic
Traditional knowledge platforms are not capable of effectively understanding unstructured information due to the complexity of language and the lack of structure. Therefore, they cannot effectively organize disparate sources of knowledge (marketing material, customer service content, emails, chat logs, social media chatter, customer response surveys, internal documentation, etc.) in any meaningful way. Addressing the complexity of language requires more than keywords, spending weeks and months manually tagging data, or locating topic-specific content in an effort to train machine learning algorithms. This presentation explains the concepts behind an AI/cognitive computing platform, what makes it work, and how it can be deployed as a smart infrastructure to support a variety of business objectives. It will include a demonstration of an English-language knowledge graph (ontology), a customer support self-service mobile solution, and a smart content navigation portal.
Bryan Bell, Regional Vice President of Sales, Lucidworks
Thursday, November 8: 11:15 a.m. - 12:00 p.m.
FINRA receives hundreds of thousands of various documents each year from stockbrokers and investors to be reviewed and analyzed by our investigators. The investigators are looking for information about the who, what, where, when, and how contained in these documents, which is labor-intensive. Our solution was to develop a system that leverages NLP, machine learning and graph databases. The enhanced NER model combined with our custom entity resolution algorithms allowed us to extract individuals, organizations, and FINRA-specific entities and to map these entities into FINRA’s business systems. Entities were loaded into the Titan graph DB that supported navigation between documents, individuals, and organizations, visually highlighting hard-to-see patterns and insights. In addition, our NLP process allowed us to generate document summaries. This system significantly improved effectiveness and comprehensiveness of investigators’ documents review.
Dmytro Dolgopolov, Senior Director, Financial Industry Regulatory Authority (FINRA)
Greg Wolff, Enterprise Software Architect, Financial Industry Regulatory Authority (FINRA)
In order to reduce waste in DoD research, the DTIC is developing a document similarity application to identify forms of fraud, waste, and abuse such as equivalent work being done by different services. The document similarity tool will provide DTIC with the capability to apply content analytics against a large collection of documents, including Request for Proposals, proposals, technical reports, and project descriptions is key. The challenge goes beyond the identification of simple copy-and-paste style duplication. In this presentation, we discuss our hybrid approach to evaluating document similarity that combines multiple approaches, including vector space models, semantic similarity, and a novel approach to text analytics called trains-of-thought analysis. In addition, we provide a demonstration of the web-based application to include a real-time, document similarity analysis, including data visualizations, to speed the finding and assessment of similar content.
Hany Mohammed, Senior Information Architect, Defense Technical Information Center (DTIC)
Lowell Vizenor, CTO, Defense Technical Information Center (DTIC)
Thursday, November 8: 12:00 p.m. - 1:00 p.m.
AI is on the highest rung of the IT agenda. But how does it support professionals’ needs for insights in decision-making? Mayer looks at text analytics, the particular strand of AI that deals with language, the essential vehicle for professional knowledge. Through examples of its impact in insurance, media and the sciences, he illustrates “the art of the possible” and how you can make AI part of your knowledge practice’s roadmap.
Daniel Mayer, CMO, Expert System Enterprise
Thursday, November 8: 1:00 p.m. - 1:45 p.m.
The Inter-American Development Bank is a multilateral public sector institution committed to improving lives in Latin America and the Caribbean. Human capital may be the institution’s most important resource for realizing its vision: The knowledge of its employees, roughly 5,000, is spread across offices in 29 countries throughout the Americas, Europe and Asia. The IDB’s knowledge management division led an 8-week proof of concept that used natural language processing techniques to create explicit representations of the tacit knowledge within its employees and make those representations searchable. Attempting to identify and represent people’s knowledge is a complex task. Part of this complexity lies in the fact that variables used to determine knowledge have ambiguous definitions. These and other considerations are what make this POC so different from a simple skills database or profile search. This presentation details our experience with this project and how the use of NLP allowed us to successfully create approximations of IDB personnel knowledge and turn them into machine searchable knowledge entities.
Kyle Strand, Lead Knowledge Management Specialist and Head of Library, Inter-American Development Bank (IDB)
Daniela Collaguazo, Text Analytics Consultant, Knowledge Innovation Communication Department, Inter-American Development Bank
Information retrieval can be seen as matching the intellectual content represented in documents to a knowledge gap in the mental map of a searcher. For decades, most of the focus of information retrieval research, whether in academia or in commercial systems, has been on improving the representation of documents, or collections of documents. Less attention has been paid to representing the searcher’s information need, or knowledge gap. This knowledge gap was characterized by Belkin, Brooks, and Oddy as an Anomalous State of Knowledge. This talk will describe the theory and practice of this concept and how it can be utilized to enhance information retrieval.
Paul Thompson, Instructor, Geisel Medical School, Dartmouth College
Thursday, November 8: 2:00 p.m. - 2:45 p.m.
Advances in machine learning have led to an evolution in the field of text analytics. As these and other AI technologies are incorporated into business processes at organizations around the world, there’s an expectation that intelligent automation will lead to improvements like increased operational efficiency, enriched customer engagements and faster detection of emerging issues. How will technology meet that demand? How can we combine the expertise of humans with the speed and power of machines to analyze unstructured text that’s being generated at an unprecedented rate? Find out in this talk from Mary Beth Moore, who will share stories about text analytics being used to augment regulatory analysis, improve product quality and fight financial crimes.
Mary Beth Moore, Global Product Marketing Manager for AI, Text Analytics, SAS
The advent of unsupervised machine-learning algorithms make it possible for content owners to index their content without a taxonomy. This means that publishers are faced with this challenge: Do you maintain your existing taxonomies or replace them by a full ML approach? Or is there any way of combining the two? This talk looks at some case studies that have implemented different solutions, including publishers with private taxonomies used by organizations, and the use of large-scale, public-controlled vocabularies such as MeSH.
Michael Upshall, Head of Business Development, UNSILO, Denmark
Thursday, November 8: 3:00 p.m. - 3:45 p.m.
Machine learning models often depend on large amounts of training data for supervised learning tasks. This data may be expensive to collect, especially if it requires human labeling. This raises some particular quality issues, for example, how to ensure that human agreement is high and what to do in the event that it is not? Also, when your data is expensive to tag, how do you ensure that you have the smallest set possible that is representative of all your features? This talk addresses these and other issues associated with gathering hand-coded datasets for supervised machine-learning models, especially models run on textual data.
Leslie Barrett, Senior Software Engineer, Bloomberg, LP
A U.S. intelligence community researcher recently declared, “Analytics is my second priority.” We have long passed the point where even “medium data” projects exceed the capacity of human analysts to actually read the corpus. Yet “human in the loop” is essential to ensuring quality in machine analytics. Thus his, and our, first priority becomes effective triage: determining which text warrants human attention, which should be condensed by automated means, and which may actually best be disregarded as valueless or actively malign. We model the text analytic process as a success of tiered steps, each with accuracy rates. While we classically think of text analytic accuracy in favorable terms as “precision and recall,” their inverses are “false negative and false positive.” We explore how initial steps with high-volume, automated processing can best tune their accuracy trade-offs to optimize the latter, human-moderated steps.
Christopher Biow, SVP, Global Public Sector, Basis Technology
Thursday, November 8: 1:00 p.m. - 1:45 p.m.
Using NLP and linguistics, Saini presents Sapient’s work to develop unsupervised learning-based question-answering system. This talk showcases a demo on real-life data and also explains the process of building such automated QnA systems. Further, it also talks about shortcomings of chatbot systems and how these systems can be integrated with QnA systems to make them scalable.
Anuj Saini, Architect NLP, Sapient Corp.
Sanjani introduces a semantic search and browse tool that aims to help researchers at IMF with their studies by finding relevant papers, authors, and concepts.
Marzie Taheri Sanjani, US Head of Quantitative Macro Research, Global Macro Advisers and SPX
Thursday, November 8: 2:00 p.m. - 2:45 p.m.
Meza presents a discussion on how the use of an analytical framework in conjunction with the current human interface improved the understanding of the International Space Station crew perspective data and shortened the analysis time, allowing for more informed decisions and rapid development improvements.
David Meza, Chief Knowledge Architect, NASA Johnson Space Center
The Center for Food Safety and Applied Nutrition at the U.S. Food & Drug Administration (CFSAN/FDA) has been piloting a new process to identify, prioritize, and address potential emerging chemical hazards of concern that may be associated with CFSAN-regulated products. The objective has been to develop a business solution that enables analysts to identify predictors that are indicative of emerging chemical hazards associated with CFSAN-regulated products. This presentation reviews how CFSAN leverages SAS capabilities such as text analytics, entity extraction, predictive modeling, and business intelligence, combined with access to a variety of data sources, in our approach to build the Emerging Chemical Hazard Intelligence Platform (ECHIP), CFSAN’s solution for identifying emerging chemical hazards. We discuss how we developed an integrated solution that enables our analysts to quickly filter, visualize, and identify trends in reports that are indicative of potential chemical hazards.
Emily McRae, Systems Engineer, SAS
This presentation showcases a strategy of applying text analytics to explore the Trafficking in Persons (TIP) reports and apply new layers of structured information. Specifically, it identifies common themes across the reports, use topic analysis to identify a structural similarity across reports, identifying source and destination countries involved in trafficking, and use a rule-building approach to extract these relationships from free-form text. We subsequently depict these trafficking relationships across multiple countries using a geographic network diagram that covers the types of trafficking as well as whether the countries involved are invested in addressing the problem. This ultimately provides decision makers with big-picture information about how to best combat human trafficking internationally.
Tom Sabo, Advisory Solutions Architect, SAS
Thursday, November 8: 3:00 p.m. - 3:45 p.m.
Since supervised machine learning gained court acceptance for use in e-discovery 6 years ago, best practices have evolved. This talk describes the special circumstances of e-discovery and the best approaches that are currently in use. How robust is the Continuous Active Learning (CAL) approach? How much impact does the choice of seed documents have? What are SCAL and TAR 3.0?
Bill Dimm, Founder & CEO, Hot Neuron LLC
This short case study describes a recent project with a special collection from a major university library which posed a fascinating challenge: Provided with scanned images (and OCR) of 14,000 typewritten and handwritten Cuban catalog cards, how can we extract structured text, index the content, and build XML records from this source data? Using a variety of text analytics techniques—including both Boolean and Bayesian approaches—we were able to identify and extract and structure the targeted elements accurately enough to create a dataset that required minimal manual cleanup.
Bob Kasenchak, Information Architect, Factor
Thursday, November 8: 4:00 p.m. - 4:15 p.m.
The intersection of knowledge sharing and new ways of learning and training is having an impact on how connected your employees feel to your organization at large. Moneypenny demonstrates how using video, social networks, and content collaboration together empowers knowledge practitioners and experts and people across the organization to engage with each other. Foster a culture of curiosity and share learning and best practices, while improving employee experience.
Naomi Moneypenny, Director, Product Development, Microsoft Viva, Microsoft
Thursday, November 8: 4:15 p.m. - 5:00 p.m.
What are the chances of three thought leaders meeting in the same room, at the same terminal, in the same airport, in the same city by coincidence? Hear their story and many more as they discuss the impact of social media, organizational culture, machine learning, demographics and more!
Dave Snowden, Founder & Chief Scientist, The Cynefin Company
Tom Stewart, Executive Director, National Center for the Middle Market, Fisher College of Business, The Ohio State University
Leif Edvinsson, World's First Professor Emeritus on Intellectual Capital, Lund University and Hong Kong Polytechnic University and formerly with Skandia & Author, Intellectual Capital: Realizing Your Company’s True Value by Finding Its Hidden Brainpower
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Are you new to knowledge management? Want to learn about all the possibilities for making your organization smarter, more collaborative, innovative, and productive? Join our expert knowledge manager to gain insights and ideas for building a robust KM program in your organization—even if it is called by another name! This workshop highlights a range of potential enterprise KM activities being used in real organizations and shares how these activities are impacting the bottom line. It shows real KM practices and discusses various tools and techniques to give those new to KM a vision of what is possible in the enterprise.
Stan Garfield, Author of six KM books & Founder, SIKM Leaders Community
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Text analytics is becoming essential to any field that tries to utilize unstructured text, and yet confusion remains distinguishing it from text mining, the type of applications that can be built with text analytics, and best practices. This workshop, based on the speaker’s recent book, covers the entire field of text analytics including:
The workshop utilizes exercises in auto-categorization, data extraction, machine learning, and sentiment analysis to deepen the participants’ appreciation for the practical process of building text analytics applications and, at the same time, exemplifies some of the key theoretical issues.
Tom Reamy, Chief Knowledge Architect & Founder, KAPS Group and Author, Deep Text
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Transforming your organization into an enterprise of the future entails risk. Yet you can’t afford not to change. This workshop gives you tools, techniques, and practices for clearing your path to transformation by identifying and addressing the risks and opportunities you are likely to encounter, especially during turbulent times characterized by uncertainty, ambiguity, and surprise. Benefit from a methodology that has evolved over the past 30 years and has been successfully applied in more than 50 private companies, government agencies, civil society organizations, and industry associations. Just as a financial audit ensures that processes are in place to provide accurate information concerning the fiscal status of an organization, a futures risk/opportunity audit improves your organization’s systemic capacity to identify and rapidly adapt to perceived risks and/or opportunities that may emerge in your competitive environment. Key outcomes include a strategic road map for increasing organizational agility to succeed even in turbulent times; enhanced strategic planning based on evidence that long-, mid-, and near-term challenges receive needed attention; improved strategic decision-making that considers possibly disruptive issues, rather than being based on narrowly defined or generally accepted versions of a probable future; an employee development program which includes knowledge-intensive skills such as complex thinking and systemic foresight; and many insights and good practices. Get what you need to transform your organization into an enterprise of the future.
Art Murray, CEO, Applied Knowledge Sciences, Inc. and Director, Enterprise of the Future Program, International Institute for Knowledge and Innovation
Flynn Bucy, Managing Director, Prescient360 Group
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Principles become powerful when experience transforms them from abstract concepts into familiar and useful tools. Rather than simply lecturing on KM principles, this workshop consists of three activities designed to let participants experience their use of KM principles in action. Participants leave with a deeper understanding of how simple principles can be used to guide their KM programs. After being introduced to key KM principles, attendees practice applying them, using both competition and collaboration in exercises they can easily replicate in their own training programs. Get experience in applying principles to improve performance; observe how unspoken barriers impede learning; learn new techniques to improve your KM program; and learn to recognize explicit KM indicators that hide in plain sight.
Michael Hill, Senior Analyst/Professional Mentor, SOLUTE and Puzzle Solver, & Former Member of the U.S. Navy
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Expert knowledge is difficult to capture and transfer effectively, because it involves deeply embedded skills that an expert may not be consciously aware of using and may not understand how to share. The challenge this poses is how to capture and transfer that knowledge among co-workers and external partners who need to work together on critical, high-stakes projects. Without effective knowledge transfer strategies, these valuable lessons learned and best practices are often lost. This knowledge is essential to the success of the mission, especially in emergency situations such as responses to natural disaster events that are time-critical. This master class-style workshop is based on case studies of more than 200 top-level executives, engineers, and scientists at Fortune 500 companies, the military, and multiple government agencies. It discusses knowledge transfer and flow strategies and focuses on the challenges you bring from your organization. The workshop combines the power of an SME along with skilled colleagues from other organizations to offer effective processes for enhancing knowledge flow at all levels of organizations, both internally and externally. By working through your challenges, this workshop covers the impact of internal versus external parties on knowledge transfer, as well as maintaining knowledge flow when organizations are geographically dispersed. Best practices and tools are shared for capturing key knowledge, analyzing and documenting that knowledge, and multiple methods to transfer that key knowledge.
Holly C. Baxter, Chief Scientist & CEO, Strategic Knowledge Solutions and Cognitive Performance Group
Monday, November 5: 9:00 a.m. - 12:00 p.m.
In this highly interactive workshop, attendees learn how “doctors of collaboration” diagnose key collaboration diseases and what remedial action they prescribe to bring each collaboration back into good health. Using a series of case studies from a variety of for-profit and nonprofit organizations to identify common collaboration challenges and a range of possible solutions to try in your own workplace, attendees gain lots of insights and ideas to take back to your practice. Attendees are welcome to bring their own examples of collaboration challenges to diagnose and discuss. Get ready, the doctor is in!
V. Mary Abraham, Co-Founder, Above and Beyond KM
Monday, November 5: 9:00 a.m. - 12:00 p.m.
In response to a manager’s query about how to plan products, Alan Kay famously remarked, “The best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: We can’t know the future, yet it’s what we design for. If we hope to practice design successfully in an era of rapid change, we must get better at planning. To start, we must let go of “the plan” and embrace a dynamic way of planning that’s social, tangible, agile, and reflective. Engaging our colleagues and communities to align use cases, prototypes, and road maps with culture, governance, and process is critical, so in order to design sustainable programs, services, software, and experiences, we also need to design the context. Topics discussed include the relationships between planning, information architecture, and organizations; integrating planning with agile, lean, and design-thinking practices; tools and methods for individuals, teams, and cross-functional collaborations; roles involved; and how to plan while implementing, improvising, and learning. This interactive workshop shares a collaborative series of dynamic “planning together” exercises that invite us all to share stories, solve problems, and invent better pathways for strategic design.
Peter Morville, President, Semantic Studios
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Office 365 has become “the 800 pound gorilla” in many enterprise digital workplaces. Microsoft continues to innovate across the platform, but KM and digital workplace leaders typically struggle to gain full value from the platform. In this workshop, get a critical analysis on what Office 365 is ‘platform good’ at and where it is lagging. Learn when, where, and how you need to supplement native services with alternatives. Real Story Group analysts share results of their latest independent research, what they’re hearing from customers, and what the prognosis is for technology buyers under pressure.
Tony Byrne, Founder, Real Story Group
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Digital transformation efforts often stall due to lack of adoption. The technology is the easy part; helping people adapt takes time. People tackle growing knowledge work complexity using more technology, but with pre-Internet mental models, organizational structures, and leadership practice. Knowledge workers can master techniques to work more autonomously, discover and repurpose knowledge, and develop and gain value from engaging in networks. Leadership changes when individuals and leaders convene, align, and empower networks inside and outside of organizations. Network reputation and influence rather than control are hallmarks of leadership practice. This engaging workshop brings four important concepts and practices together to help practitioners, teams, and organizations thrive in a networked era. It includes exercises, activities and covers techniques for personal knowledge mastery (PKM), narrating work, initiating and supporting communities of practice, and enabling networked leadership. Organizations and structures that let all people cooperate and collaborate get work done. Organizations based on diversity, learning, and trust are better prepared to hack uncertainty and hedge risks. Innovation is not so much about having ideas as it is about making connections. Techniques shared in this workshop help make better connections.
Catherine Shinners, Principal & Founder, Merced Group
Harold Jarche, Director, Jarche.com and Author, Perpetual Beta series
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Congratulations! You’ve just been given the responsibility for search at your organization! Perhaps there is a new initiative to improve search, or perhaps the previous search manager mysteriously disappeared; in any case, you’ve discovered that search is a deceptively tricky domain, and that the expectations of many of your stakeholders are difficult to meet or even to define. This workshop provides an orientation and exposure to the key issues, effective processes, and technology—independent of what brand of search engine you use. It provides lay-of-the-land information and approaches to get you off to a good start. Topics include getting started and where to find practical guidance in search management; kinds of tasks and roles involved in managing search; building a cross-functional team; assessing the current state of search; establishing a vision and creating a findability strategy; getting stakeholders together and constructively involved; discovering and managing expectations; top misconceptions about search and how to educate your organization; top five and next five tools and techniques for improving search; updates and improvements; and measuring search: KPIs, tools, and techniques for internal search engine optimization. If you have been in the search manager’s role for a while but feel like you are missing a grounding in successful practices and management techniques, this workshop is still useful.
Agnes Molnar, Managing Consultant, Search Explained
Miles Kehoe, Founder & President, New Idea Engineering
Monday, November 5: 9:00 a.m. - 12:00 p.m.
Teams are now the unit of learning within organizations. That is where problems are solved and innovation occurs. But if team members don’t feel safe to openly say what they see happening or what is working and not working, then learning doesn’t take place and improvements are fewer. Organizations depend on employee knowledge to boost current and future performance. Yet, there is solid evidence that in team or group settings, employees too often choose silence over challenging ideas. They refrain from offering their own ideas that, if heard, could significantly increase the group’s effectiveness. In this workshop, Nancy Dixon identifies steps that a team leader can take to make team conversations safe and productive.
Nancy Dixon, Principal & Founder, Common Knowledge Associates
Monday, November 5: 1:30 p.m. - 4:30 p.m.
This workshop, by a KM pioneer and popular KMWorld speaker, focuses on how to build a successful KM strategy and revitalize knowledge sharing within your organization. Dave Snowden, our engaging workshop leader, takes participants through a step-by-step approach to rethinking the role of the KM function within an organization. It includes creating a decision/information flow map to understand the natural flows of knowledge; defining micro-projects that directly link to the decision support needs of senior executives; mapping the current flow paths for knowledge within the organization; and finding natural ways to manage the knowledge of the aging workforce as well as the IT-enabled apprenticeship. Using real-world examples, Snowden shares winning strategies and insights to rejuvenate your knowledge-sharing practices. Always fresh and filled with interesting stories, this workshop continues to stand out with our audience!
Dave Snowden, Founder & Chief Scientist, The Cynefin Company
Monday, November 5: 1:30 p.m. - 4:30 p.m.
Go where most cannot—behind the wall of many organizations to peek at their leading-edge intranets and digital workspaces. Modern intranets are no longer restricted to just corporate communications and content. They play a much stronger role in meeting staff and business needs. Meanwhile, new digital workplaces and spaces are being propelled into existence with the adoption of modern platforms such as Office 365, Workplace by Facebook, and others. While intranets and digital workplaces are evolving at a rapid pace, they remain hidden away behind the firewall, where it’s hard for teams to see what other leading organizations are doing. This workshop shares worldwide examples across five fundamental purposes: content, communications, culture, collaboration, and business activity. Register for this exclusive behind-the-firewall look at leading-edge solutions, and bring your hardest intranet questions to our experienced workshop leader!
Rebecca Rodgers, Principal Consultant Digital Workplace & Community Manager, Step Two
Monday, November 5: 1:30 p.m. - 4:30 p.m.
Knowledge doesn’t manage itself. No matter how far AI evolves, knowledge, whether human or digital, will always need human curation. Knowledge curation is one of the least-understood aspects of KM. Yet given the accelerated growth of both explicit and hidden knowledge, especially in large datasets, knowledge curation is more critical than ever. There is no shortage of tools and techniques for building knowledgebases and repositories, yet the question remains, “How do I design, build, and maintain a body of knowledge that’s easily accessible by myself and others?” This workshop helps you to gain an understanding of the three main pillars of knowledge curation: 1) knowledge capture and transfer; 2) governance, including roles and responsibilities, assurance, performance monitoring, and incentives; and 3) architecture, including the tools, platforms, and processes for putting it all together. Some key elements include how to determine what knowledge is worth capturing and in what form; reconcile different world views, mental models, and learning modalities, especially among mentors and mentees; determine which tools and approaches are appropriate for different types of knowledge; integrate the various tools and approaches into a single system; vet knowledge and keep it up-to-date; and make knowledge flow and grow, from a single individual to an entire community of experts and practitioners. Join our experienced KM expert and take home an initial plan for setting up and implementing a world-class knowledge curation program for your organization.
Art Murray, CEO, Applied Knowledge Sciences, Inc. and Director, Enterprise of the Future Program, International Institute for Knowledge and Innovation
Monday, November 5: 1:30 p.m. - 4:30 p.m.
KM is an action-oriented domain built on collaboration, trust, and multidisciplinary teams. Successful KM implementations support leadership efforts to create, transfer, exchange, share, and so much more. Through these actions, many organizations have successfully moved toward the near utopian knowledge environment. This collaborative and interactive workshop focuses on how to engage people to achieve organizational objectives, explores a number of action-oriented activities that support learning, overcoming ego, knowledge sharing, and team development. Learn how to put the action back in KM with topics like these: applying the team development process, collaborative decision making, establishing and achieving team goals, and applying knowledge-sharing techniques.
Monday, November 5: 1:30 p.m. - 4:30 p.m.
KM practices at Shell are well-proven to be working for many problem-solving cases and replication of good practices. The KM success stories, totaling more than $300 million, are generally categorized as continuous improvement cases. However, Shell has much bigger qualitative and quantitative expectations from KM practices, and this requires developing new scenarios for the future of knowledge management. Participants learn to apply the scenario-building skills developed at Shell. Willem Manders explains the changing context of the workforce and business environment, how to identify the driving forces and, by using a broad set of key drivers, to depict future KM scenarios. He covers many aspects from decision support, drive for innovation, crowdsourcing, changing organization culture, and liquid workforce to how KM can be an enabling force in these dynamics. Get a number of potential scenarios for the future of KM which can be used to build and test KM strategies within your community or organization.
Willem Manders, Global Head of Knowledge Management, Projects & Technology, Shell
Monday, November 5: 1:30 p.m. - 4:30 p.m.
Have you ever built a slick KM solution or collaboration tool that no one uses? We have and survived to tell the tale. New knowledge-sharing processes can fail if the resistance to change is greater than the ability to bridge the gap between the new process and the target people. Without a meaningful understanding of “What’s in it for me?” employees don’t readily contribute to knowledge-sharing circles. And because they don’t immediately see the value of sharing, contributing content in more formal environments is often done as an afterthought. Engagement strategies that include effective communication tactics entice users to try something new and help remove barriers to adoption. This engagement workshop focuses on how to identify and select appropriate engagement strategies based on target audiences and desired results. It includes playing the KM experiential learning game, The Journey to the Lost Gold of Atlantis. The primary goal of the game from a KM perspective is to create “aha” moments where each individual sees how his or her behavior either enables or hinders the flow of knowledge and ultimately the impact this has on how the company makes money or the ROI. With help from workshop leaders, get your executive and employee km engagement strategy to use in your organization to improve engagement.
*Participants are requested to bring their own device in the form of a phone, laptop, or tablet to maximize the engagement experience.
Kim Glover, Director, Internal Communications, TechnipFMC
Tamara Viles, Knowledge Management Program Manager, Learning & Knowledge Management, TechnipFMC
Lisa Austin, Product Owner, Knowledge Management, Information Services, End User Services, Toyota Motors North America and The KM Coach
Monday, November 5: 1:30 p.m. - 4:30 p.m.
This exciting and interactive workshop discusses what you need to know to get ready for the future that is already here. It discusses the different kinds of AI and their use cases, looks at some cool tools, and talks about how you would choose a vendor and or tool to work in your organization and KM program.
Gordon Vala-Webb, CEO, Vala-Webb Consulting Inc.
Monday, November 5: 1:30 p.m. - 4:30 p.m.
Are you overwhelmed with the different possibilities of features and capabilities in Office 365 and wondering how to get started? If so, this workshop is for you! Take a look at how Office 365 can help enable your knowledge management objectives by looking at its key capabilities and how they support KM outcomes. Learn what is possible and practical with Office 365, and explore strategies to ensure that you are successful.
Susan S. Hanley, President, Susan Hanley LLC and Intranet Consultant, Microsoft MVP
Monday, November 5: 1:30 p.m. - 4:30 p.m.
Creating value from KM initiatives depends entirely on user adoption by changing behaviors and beliefs. Learning and knowledge initiatives benefit from classical change management efforts using the transformation road maps common to IT implementations. But real knowledge sharing requires cultural changes that can only be catalyzed through entrepreneurial engagement at all levels of the organization. Any change effort is delicate, and KM programs are especially vulnerable because knowledge sharing can only be voluntary. A design-thinking approach can tap into the initiative and innovation latent in every employee. This update of a popular and practical workshop combines both the coordinating and catalyzing perspectives with real-world experience and advice. Learn the basic components of any successful change program; practice assessing and addressing challenges and opportunities in your organization; and tap into the latest thinking in organizational change. Come prepared to discuss your own unique situations and learn from your peers in facilitated, interactive discussions and exercises.
Steve Barth, Assistant Professor/Chair, Business & Entrepreneurship, Iovine and Young Academy for Arts, Engineering and the Business of Innovation, University of Southern California and Reflected Knowledge Consulting
Monday, November 5: 1:30 p.m. - 4:30 p.m.
Search is one of the most powerful and useful workloads in SharePoint, and is used by everyone; but too often it fails—largely due to poor understanding of how to apply it and deploy it well. This workshop focuses on the search capabilities of SharePoint 2013, SharePoint 2016, and SharePoint Online and how to match them to a variety of search needs and strategies. Attendees get tips and tricks they can apply immediately. We share effective techniques in the context of case studies and practical tips. Attendees gain an understanding of how to apply SharePoint search capabilities successfully, as well as what pitfalls to avoid. Bring your search challenges to work through them in a “clinic” format. In the process, we cover the key capabilities of SharePoint search and how to apply them successfully. If you are willing to show your system to other attendees, contact the instructor to work through some issues ahead of time and use them as examples.
Agnes Molnar, Managing Consultant, Search Explained
Miles Kehoe, Founder & President, New Idea Engineering
Monday, November 5: 1:30 p.m. - 4:30 p.m.
We’re told that if we don’t fail occasionally, we aren’t being adventurous enough. Regardless, most of us prefer not to fail. And, if we do fail, we prefer not to talk about it. However, this all-too-common approach to failure deprives us of valuable insights and growth. This workshop discusses and practices some more productive and less painful ways of approaching failure. It explores proven ways to learn from both deliberately imagined failure and actual failure. It includes such techniques as after action reviews, and how to throw a failure party.
V. Mary Abraham, Co-Founder, Above and Beyond KM