Fiona has been described as a pioneer and one of the most influential people by CRMPower and is known as a speaker, author and innovator in the field of analytics.  She has worked alongside some of the largest global organizations, helping them derive tangible benefit from the strategic use of technology to real-world business scenarios. With SAS for over 18 years, Fiona is currently focused on new, emerging analytical technology as a Global Product Marketer. Fiona co-authored ‘Heuristics in Analytics’ and is a member of the Cognitive Computing Consortium working group.